CÉRES, a training provider dedicated to the art of elegant customer communication

François Prévot worked with leading luxury houses before founding CÉRES. A practical approach to making the art of saying the right thing a standard across your team

Our founding belief: the art of saying the right thing can be learnt

The difference between an exceptional sales adviser and a hesitant team is rarely a matter of talent. Years spent leading teams in the finest luxury houses lead to one certainty: it is about passing on knowledge and expertise. Everything lies in the detail: the choice of words, the right tone, the poise in one’s manner.

This elegance in customer relationships is a skill that can be learnt and refined until it becomes second nature. CÉRES was born from this belief. The difference it makes, day to day:
• new-found confidence with even the most discerning clientele
• one consistent brand voice, shared by the whole team
• composure when a situation takes an unexpected turn.

François Prévot, founder of CÉRES

Gucci in Paris, Gucci in London, Moncler in Paris: François Prévot has managed boutiques where exacting service standards are non-negotiable.

There, he trained international teams and learnt, day after day, what truly makes a difference in customer relationships. His belief: lengthy, theory-based training no longer meets the realities of frontline work.
He therefore designs short, immersive modules that fit into teams’ day-to-day work. Luxury retail expert and certified e-learning designer.

Our values

Exacting standards
Elegance
Attention to detail
Sharing expertise
Respect

Our customer service training

CÉRES designs e-learning programmes in customer service, tailored to your sector: luxury, retail, hospitality and restaurants. Each learning programme is made up of short, immersive modules: real-life frontline scenarios, practical activities and immediate feedback.

Not theory, but learning by doing. Our training is created by learning designers and industry experts.

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Who do we work with ?

CÉRES supports businesses that use customer experience to set themselves apart: luxury houses, premium retailers, hotels and restaurants. Our training is designed for:
• sales advisers in luxury boutiques and premium retail;
• hotel receptionists and concierge teams;
• restaurant service teams and maîtres d’hôtel;
• front-of-house staff;
• line managers;
• schools and training providers wishing to incorporate this content into their programmes.

Whatever the brand, the same standard applies: choosing the right words should become second nature to every team member.

What our clients say about us

« Helping people become accomplished sales advisers or responsible store managers who engage and motivate their teams is something Céres and its founder, François Prévot, do wonderfully. Retail and service are in his DNA! »

Alexandre Fauvet
CEO, Le Coq Sportif · formerly CEO of Fusalp

« I particularly appreciated the practical approach to the codes of luxury, professional conduct and customer relationships. The advice can be put into practice immediately in store and helps you better understand the demands of the sector. »

Isabelle Quinquis
Learner, Luxury Customer Service Programme

« CÉRES transforms soft skills into practical, memorable behaviors through short, immersive learning formats. »

Shawn Hiltz
Strategy and management consultant

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CÉRES at a glance

• Founded in 2020
• Qualiopi-certified
• Training tailored to your sector and expectations, available in several languages
• 100% of learners recommend CÉRES training
• A completion rate of 96%
• Exceptional partners: Depech’Mode Paris, Fusalp, Restaurant Thiou

Make the art of saying the right thing your team’s standard

A structured, engaging and measurable programme. It streamlines onboarding, aligns service practices and strengthens the sense of belonging. It all starts with a conversation: your priorities, your teams, your brand culture.

Let’s talk about your teams